publishedstrategyq3metrics1,420 words
Q3 north star: reduce time-to-first-answer
The single metric the whole company is steering by this quarter, with the reasoning and the guardrails behind it.
ME Owner · Maren EllisUpdated 1d agoReview date · 90 days from last edit
Decision made 12 May. Revisit only if weekly active editors drop below 62% for three consecutive weeks.
Why this metric
Across 41 onboarding interviews, teams did not churn because a feature was missing. They churned because finding a decision took longer than re-making it. Time-to-first-answer is the honest proxy for that pain: median seconds from opening the workspace to landing on the page that resolves the question.
Median time-to-answer
18s
-41% QoQ
Weekly active editors
71%
+6 pts
Docs with an owner
88%
+23 pts
Guardrails
- No metric win that increases page count faster than page retirement.
- Search quality is measured on answers accepted, never on clicks.
- Every workspace object keeps a named owner and a review date.
“We had six sources of truth, which is the same as none. Cutting to one was worth more than any new feature.”